AC Hotels
- Corporate Signage
- Interior Signage
- PROJECT TYPE
- SECTOR
- Signage
Luxury POS for a luxury hotel chain
From the beginning, the AC hotel chain has been committed to good design. Its promoter, Antonio Catalán, had an excellent reputation after the creation, management and sale of the NH Hoteles chain. Today AC has become AC by Marriot and has 91 hotels with an impressive international reach.
Its corporate identity is very well designed and its application and implementation has been carried out with great rigor.
AC attaches great importance to the signage of its hotels as a complement to its corporate image and understanding that the functionality of the signage is essential in the location of unknown destinations.
Displays, information totems, brochure holders, tabletops, etc. complement in the same way and with the same design, the family of visual elements of the hotel signage.
Signes relied on AC to create the displays for brochure holders, catalogs and magazines for their hotel receptions. A totem was designed to support this advertising material, according to the interior design of the reception areas, with the aim of going unnoticed, without stridency, but at the same time allowing customers to be well informed.
A painted aluminum piece was developed, with complements of the same material polished matte and glossy that fit and complement the corporate image of our client.
In short, signage and its accessories should be visible only when they are needed.
