Sexta Avenida Shopping Center
- Corporate Signage
- Interior Signage
- SHOPPING CENTERS
- WAYFINDING DESIGN
- Madrid, España
Much more than a shopping center, a space to enjoy
The Sexta Avenida Shopping Center has a varied gastronomic offer and a great leisure area to enjoy all year round. Access is very quick from the center of Madrid via the La Coruña highway, and there is ample parking around the perimeter of the main building.
With more than thirty specialized stores; beauty and health, sports and leisure, fashion and accessories, services and technology and a Mercadona hypermarket, spread over two floors.
Signes was in charge of modernizing the communication and identification of Sexta Avenida to update the image of the Center, facilitating -through signage- the accesses to the exterior parking lot and entrances to the building. The brand image was rethought with a modern identification of the facades, based on the existing graphic identity and fashionable images and photographs to rejuvenate the communication.
The installation of large-format illuminated signs on the main facades gave the center an avant-garde look.
In the interior there were complex corridors that made it difficult to locate some establishments. To solve this problem, some brightly colored porticos and unique ceiling signs were designed, which solved the problem by turning these same corridors into an attractive attraction.
Signes redesigned all the interior signage, achieving a new and eye-catching store location.
