Parc Central Shopping Center
- Tarragona, España
In the commercial hub of Tarraco
Located in the nerve center of Tarragona with more than 120 establishments of the best brands of fashion, leisure and restaurants, it also has six movie theaters. Parc Central maintains its leadership in shopping centers on the Costa Dorada.
With 20 years of history, it underwent a major renovation to build a new commercial floor and expand the parking lot. The refurbishment was carried out in 2013 by L35 Architects with the aim of modernizing and adapting its facilities to current standards that prioritize energy efficiency and customer comfort.
Signes carried out a comprehensive wayfinding project to meet the new signage needs for the new destinations and services. We had the confidence of our client for the manufacture and assembly of the new graphic identity, solving the engineering challenges and manufacturing illuminated signs of more than twenty meters on the backlit ventilated facades.
To solve the interior signage Signes manufactured totem directories with digital displays, directional signs, pictograms, banners, information panels in painted aluminum and signage in digital printing and cut vinyl.