Hotel Sofía
- Corporate Signage
- EMERGENCY SIGNAGE
- HOTELS
- Interior Signage
- PARKING SIGNAGE
- Signage
- WAYFINDING DESIGN
The remodeling of the Princess
The Hotel Princesa Sofia was one of the most emblematic hotels in Barcelona. Located at the entrance to Barcelona, on the Diagonal, it is known in the industry as the “father of modern hotels in Barcelona”. For many years it has been the largest hotel in the city and in the 70’s, an unavoidable rendezvous for the elite of the metropolis. The now renamed Hotel Sofia has been remodeled and modernized by its current owners, Selena Group.
With 465 rooms it is no longer the largest in Barcelona but it is still a modern hotel with a spectacular design, decorated with natural materials; wood and stone and minimalist furniture. The strategy and design of the new brand has been the work of the prestigious local company Morillas.
Our company has been chosen to solve the signage of the new spaces and the identification of the building both at the design and manufacturing level. Signes carried out the needs study and industrial design of all the signage for the new hotel. To identify the entrance, huge illuminated letters were designed at street level, which serve as an exquisite attraction and allow all passers-by to locate the entrance to the hotel. A large diagonal strip of light – like the name of the popular street – crosses the entire facade, enhancing the architecture of the tower.
The manufacturing of directories, positional signs, directional signs, illuminated room numbers, restaurant identification and innovative emergency signage have been produced by Signes. The result of these nine months of work were very rewarding and Sofia has become one of our favorite projects of 2018.
