Godade luxury shopping center in Moscow
- INTERNATIONAL PROJECTS
- SHOPPING CENTERS
- WAYFINDING DESIGN
- Moscú, Rusia.
Luxury shopping in Moscow
Vremena Goda Galleries located in the heart of Moscow (Russia) was opened in 2007 and is a fashion and lifestyle shopping mall designed for high-income people living in the residential areas of the central and western part of the capital.
The stores are intended for the sale of luxury products and services. The shopping center includes interior design, fashion, luxury goods, accessories, jewelry, footwear, gourmet restaurants, VIP luxury cinema, dry cleaning, day care and concierge. On the second floor there is a luxury car dealership of the prestigious German brand Porsche.
This wayfinding project was carried out by Signes in collaboration with the Story & Co. company.
Given the idiosyncrasy and the particularity of the VIP clients of this center – where most of the clients arrived driven by chauffeurs or in their luxurious limousines – the first thing we advised our client to do was to revise the municipal signage to access the center, as it was erroneous, to create an outdoor VIP parking area to park the limousines on standby and to modernize the entrance to the parking area, both in its precarious external image and in the updating and modernization of the indoor parking area. Signes carried out a chromatic study by floors and advised to change the lighting of the entire parking lot.
Our team designed the new entrances to the center from the parking lot floors, since 80% of the users entered the center from the parking lot, making a tailor-made suit for each floor/access, achieving an attractive image of quality.
The project consisted of the application of the new identity on the main façade, brand directories, store signage, toilets, washrooms, in short, a family of signs was created that resolved the location of all establishments.
The production of the signage was carried out by a local supplier, managed and supervised by Signes.
